Social Media Market Shares United States
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Accept a look at the interactive chart with more than 10 years of data.
Facebook market place share stats
Although, Facebook monthly active user count breaks new highs globally it has lost marketplace share for several years in US. Starting from near 70% dominance. This has dropped to 36.64%. Seems that people are diversifying their social media use. Globally Facebook reached an important milestone! 2.20 BILLION monthly agile users.
Now back to regular items. 2 pairs of social networking sites are notwithstanding contesting it out between each other. The fight to be the 3rd social networking site is between Twitter and Reddit. The race for the fifth identify is between image-based social networks Pinterest and Facebook-owned Instagram.
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Twitter vs. Reddit
Twitter'due south market share was at a virtual standstill for the almost of 2016. But starting from October 2016, in that location has been a growth spurt. Twitter seems to gain traction and hovers around the highest market share e'er with 6.82%. Things are looking up for Twitter equally they posted start-always earnings in the start quarter of 2018. Positive news also reflects on their stock price. TWTR shares at present merchandise effectually 37 dollars, considerably up from fourteen.iii dollars a year agone. As well since October 2016, Reddit has been in the 4th position, and Twitter has regained the number three spot in US company market share.
Twitter continues near its all-time high per centum on this meridian 10 chart with six.82% in June 2018. Reddit'southward growth reversed in May 2016. It lost the third position to Twitter in November 2016; then we tin can expect that Twitter will remain in the third position in the coming months. Reddit had impressive growth-sprint starting below 0.7% around December 2014 and reaching five.62% in May 2016. Withal, since so, Reddit has lost some ground to Twitter, and in June 2018 the gap widened to almost 2 per centum point with 5.x percent.
In the coming months, we'll see if Reddit is running out of steam and Twitter can get ahead. Every bit a side notation, Twitter has updated its monthly active user numbers, and now the latest public number is 336 million.
Pinterest vs. Instagram
In the terminal 6 months, Instagram pulled abroad from Pinterest. Pinterest lost market share, and now at that place'south a considerable gap between the two image-based social networks.
Instagram has everything going for it. A pretty decent mobile app, Facebook's support, and inclusion in its ad platform. Despite all this, it has lagged behind Pinterest in US market share of visits. Pinterest relative success may be due to Instagram'south generally mobile-only functionality. Pinterest is more like a tool than just posting pretty pictures and collecting likes. More than functionality might be the reason Pinterest has kept the lead for most of the time these sites have been on the Superlative 10 list.
Instagram has had the upper hand, but Pinterest regained the fifth position in September 2017 and has shown solid growth for several months. Instagram was in the pb since May 2017. The fifth position was mostly due to drop in Pinterest'south marketplace share. Now they have switched places again. Instagram's market share is at the all-time high at ii.47%, and Pinterest is 0.52% backside with ane.95%.
Other Social Networks
Quora gained a lot in the first one-half of 2018. It is now looking to supplant Tumblr on the eight position. Meanwhile, Tumblr's marketplace share is slowly dropping around the 1.17 per centum level. Quora is a perfect lucifer for this list, simply information technology wasn't fifty-fifty around when we first started publishing this list. Quora was founded in June 2009. Quora is in the seventh position with 1.29% marketplace share of visits.
The second half of the top x listing is ever changing. Smaller social networks like Yelp and LinkedIn have been gaining market place share. But they are nowhere near their all-time high numbers. The Microsoft's conquering of Linked in for 26.2 billion dollars has not withal influenced these ratings. If Microsoft can integrate LinkedIn with its business software, and so it may requite the B2B social network a huge boost. On the other hand, contempo history with Google+ shows that money and effort might non be enough to change the habits of users.
Market Share of Social Media Platform Visitors:
- Facebook 36.64% (▼down)
- YouTube 27.01% (▲up)
- Twitter 6.82% (▼down)
- Reddit five.ten% ( (▲up))AAAA
- Instagram 2.47% (▲upwardly)
- Pinterest i.95% ( (▲up)AAAA
- LinkedIn 1.58% (▲up)
- Quora 1.29% (▲up)
- Tumblr one.xvi% (▼down)
- Yelp 1.03% (▲upwardly)
To put the percentages in perspective then the accented number of visits of i% of market share is well-nigh 32.8 meg visits per calendar week. This makes the total number of social networking visits in U.s. 14.53 billion per month.
About this chart
Every month the chart lists the top 10 sites of that time by the market share of visits in United states of america. Please note that it is just a percentage and 30% in January 2012 is a lot less than 30% in December 2016. The gaps in the lines hateful that the site wasn't in the top ten at that time. The gap in the information from April to May 2014 is the transition period to include mobile statistics. The data became unreliable and nosotros didn't include information technology in this chart. The chart is in logarithmic scale so that the smaller sites wouldn't merely a single line around one% of social network market place share.
Notation: Nosotros lost some information in our tabular array grade November 2017 to the terminate of May. This is the reason for the big jumps betwixt the end of 2017 and center of 2018.
You can besides cheque out the global view: Height 15 Most Popular Social Networking Sites and 10 Apps!
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Image: Designed past Freepik
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